Turn Data Insights into Smarter Business Decisions
Strata IQ elevates your business with cutting-edge data science, machine learning, and AI solutions. We specialize in marketing measurement and optimization, empowering you to outpace competitors and achieve meaningful results.
Drive Growth with Data Insights
Strata IQ leverages cutting-edge data science and AI to empower businesses, driven by a commitment to innovation and measurable outcomes.
Explore our tailored AI and data analytics solutions, designed to optimize your marketing strategy and boost performance.
Transform Your Marketing with AI-Driven Insights
At Strata IQ we leverage cutting edge AI-driven models to unlock insights in targeted areas. Our methodology is typically driven with Bayesian statistics, which allow us to rule out unreasonable estimates that could otherwise occur from noisy data.
CLV
Customer Lifetime Value
We incorporate estimates of Customer Lifetime Value to maximize ROI through smarter intervention strategies. We can identify which customers are most likely to churn – in advance so they can be treated before they churn. In addition, we incorporate CLV into our MMM analysis, to help optimize for ROI, and the right levels of spend.
MMM
Marketing Optimization
Our team leverages open source Media Mix Models and other advanced data models to drive business growth via Marketing guidance. In particular, we leverage Meridian (a GoogleTM Product), and Lightweight MMM. When it makes sense, we extend these models to include other features, such as economic indicators, demand, and competitor data.
Experiments
A/B and Geo Tests
Experimentation is the “gold standard” and is key to obtaining reliable, actionable insights. We can calibrate Media Mix Models with the results of Geo-tests, and help design A/B tests for your promotions and products.
Drive Growth with Data-Driven Insights
Discover our specialized services designed to enhance your business through innovation and precision.
Data Strategy
Our experts help you harness data to make smarter, faster business decisions.
AI Solutions
Leverage cutting-edge AI technologies to streamline operations and drive results.
Marketing Analytics
Optimize your campaigns with actionable insights tailored to your goals.
Predictive Modeling
Anticipate trends and seize opportunities with our advanced predictive capabilities.
Unlock Marketing Potential with AI
Join Strata IQ and transform your business with smarter decisions and optimized strategies.
Achieve More with Data-Driven Insights
See what our clients are saying about how Strata IQ transformed their results with data and AI.
Strata IQ delivered measurable results that exceeded expectations—our business has never been more streamlined.
Michael Carter
Marketing Director
Working with the Strata IQ team was seamless—they truly understand how to apply AI to solve complex problems.
Samantha Lee
Data Analyst
The professionalism and precision of Strata IQ’s approach made all the difference in optimizing our campaigns.
David Nguyen
Operations Manager
Strata IQ has been a game-changer for us—exceptional service and results we can count on every time.
Emily Johnson
CEO
Harness AI to Drive Smarter Choices
Don’t hesitate to reach out for a free consultation! Send us a note and one of our sales representatives will be in touch with you shortly.